This case study explores the digital transformation of kovachevs-liquors.com — a premium online destination dedicated to the heritage and craft of traditional Bulgarian spirits. The primary objective was to create an immersive, high-end visual experience that showcases the brand’s unique liqueur collection while ensuring seamless navigation and a modern, mobile-responsive interface. By blending elegant design with strategic performance optimization, we aimed to elevate the brand’s online presence and connect their artisanal products with a wider audience.
web design and development
2025
The project focused on a “digital gallery” approach rather than a retail store. We prioritized visual storytelling to establish brand authority, focusing on the distillery’s roots and the artisanal nature of the products to build trust and prestige.
To enhance user engagement without a checkout process, we implemented an interactive map to help customers find physical locations. The UI was designed to feel premium and tactile, emphasizing high-quality photography and intuitive navigation between products and their uses.
The technical core utilizes a robust relational structure. By using Custom Post Types (CPT) and bidirectional relationships, the website dynamically links products to recipes. This ensures that when a user views a specific liqueur, the system automatically pulls and displays relevant cocktails, creating a rich, interconnected content experience.
The final result for kovachevs-liquors.com is a high-end digital showcase that successfully translates the brand’s artisanal heritage into an immersive, interactive experience. By prioritizing visual storytelling over a standard retail model, the platform serves as a powerful brand tool that effectively bridges the gap between digital discovery and physical purchase through the interactive store distribution map. The implementation of bidirectional relationships and Custom Post Types creates a sophisticated, automated ecosystem where products and recipes are dynamically linked, ensuring a rich user experience and easy content management for the client.
